Terry Wiley

Chief Executive Officer, Asia Pacific
As CEO, Asia Pacific, Terry has led the company’s activities since 2007, being the driving force behind the growth from a small operation in Australia to a dominant player across the Asia Pacific region (APAC) with skilled teams and active offices in Beijing, Shanghai, Hong Kong, Singapore, Tokyo, Melbourne and Sydney.

In his role, Terry is committed to delivering the highest quality across all activity and draws on his extensive management experience — more than 21 years managing market research businesses and 10 in various IT and general management positions in the UK. Based in Sydney, he is responsible for running all aspects of the Lightspeed business in APAC. Terry also plays an active role across the industry, including his position on the AMSRO Committee since 2011.

Prior to joining Lightspeed, Terry was Business Group Director at GfK, responsible for managing its Custom Research business throughout APAC. Prior to that, Terry was the founder and Executive Director of Inform Research, one of Australia’s leading agencies specializing in the IT, Telecommunications, Interactive Entertainment sectors and a leader in Retail Tracking service across multiple categories. Established in 1995, Inform Research was acquired by GfK in 2003.

Recent Posts

Data-driven marketing and the privacy paradox

Posted by Terry Wiley on Apr 12, 2015

As our lives become ever more digital so too do the means of technologically amplifying our reach to consumers. Data driven marketing is now commonly accepted as standard practice for the industry. This is no surprise, as online intertwines itself with our physical world through the devices we have come to rely on.

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Topics: Data Driven Marketing

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